AdWords Advice

There's an article in the NY Times about Google AdWords http://nyti.ms/frofsb. I often tell clients the same things. "First start small and second don't give up, but AdWords is not for everyone."

Many times I tell clients that they should begin with just $25 a month. That's about a dollar a day. And of course everyone says, well that won't have any effect on revenue. Of course it probably won't increase revenues at that level of spending. But it will give us good direction on what ads and keywords drive traffic and revenue. What you learn in the beginning, you can apply to a much bigger program later.