tag:blogger.com,1999:blog-65375322822770888172024-02-20T14:43:37.878-05:00Entity Marketing ConsultingInformation about marketing, advertising, new product development, search optimization and web analytics.Unknownnoreply@blogger.comBlogger20125tag:blogger.com,1999:blog-6537532282277088817.post-5276028223068344392017-04-26T14:52:00.001-04:002017-04-26T14:52:14.458-04:00Splashy Ad for CloroxClorox - a memorable ad - clear illustration - funny too.
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-77869952252050938682015-12-10T11:21:00.001-05:002015-12-10T11:21:02.871-05:00Microsoft spreads the spirit of the season on 5th AveAnonymoushttp://www.blogger.com/profile/03109180977391412792noreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-38550097691691662652013-11-01T09:42:00.000-04:002013-11-01T09:48:00.638-04:00A Collection of Responsive Design Resources
I complied a collection of resources for my team so we can get our arms around the task of designing sites for multiple devices. This first link, Ten Things to Know about Responsive Design, provides a beginner's level of understanding for the concept. It’s recommended
reading for the both tech and non-technical folks. I encourage you to invest 5 minutes and read through this one. Even Anonymoushttp://www.blogger.com/profile/16185394585059900939noreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-83950735812248135792013-10-20T08:36:00.000-04:002013-10-20T08:36:07.481-04:00Web Analytics - Reduces Ineffective Ad SpendingA sudden spike in web traffic and investigation into the cause and effect led me to revise a content ad campaign on Bing and Yahoo partner sites.Traffic suddenly increased to several domains. Web analytics showed the origin of this traffic and the behavior of visitors revealed a problem with a #Bing content network ad. This traffic was alarming because of its magnitude. So much&Anonymoushttp://www.blogger.com/profile/16185394585059900939noreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-20264457045995322692013-10-03T11:52:00.001-04:002013-10-03T11:52:14.411-04:00Book Review: Social Media Metrics: How to Measure and Optimize Your Marketing Investment, SterneSterne writes about measuring the impact of communicating via social media in his book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment. He makes good points, tells some personal stories and delivers practical advice on the tools and methods and importance of measuring the impact of social media.
Chapter one sets the stage with familiar information about Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-9763609581967913872013-03-29T11:19:00.002-04:002013-03-29T11:20:17.531-04:00The Future is In Storage
I wasn’t going to write today. I wanted to make some coding
changes to the blog and nothing more. But I noticed my prior post about eliminating
email and I felt compelled to write a post today. It’s ironic that I just
attended a talk about email
marketing at SES by Sundeep Kapur.
In my prior post I wrote, “I have 107 MB on the local
machine and 104 MB on the server. At present the inbox hasUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-89233469010438064482011-03-07T08:20:00.001-05:002011-03-07T08:21:53.297-05:00Ken's Email About EmailMy friend Ken sent an email today with a story from Computerworld http://bit.ly/f4wWZP about a company that wants to eliminate email from it's offices. I agree. We'd be better off without 90% of email. This article reminds me of the one Ken sent a while back about the company that made all meetings optional. Only some of us read that one!
In the early days of course, email was cheaper thanUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-7571410060252491422010-12-14T13:25:00.000-05:002010-12-14T13:25:02.390-05:00AdWords AdviceThere's an article in the NY Times about Google AdWords http://nyti.ms/frofsb. I often tell clients the same things. "First start small and second don't give up, but AdWords is not for everyone."
Many times I tell clients that they should begin with just $25 a month. That's about a dollar a day. And of course everyone says, well that won't have any effect on revenue. Of course it probably won't Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-26914812818592652872010-12-02T11:26:00.001-05:002010-12-02T11:35:57.499-05:00Russotti's ParadoxGenerally in marketing, whether its a specific consumer segment, a particular geographic target, a particular price point or a demographic, seasonal promotions or event driven demand - assumptions can become self fulfilling prophesies.
For example, people join gyms to get ready for the beach and to lose weight after the holidays. When do gyms advertise? Then all people join gyms when the Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-48313551208316637302010-04-29T11:41:00.001-04:002010-04-30T15:32:56.408-04:00The MemexI am researching collaboration software as background for an upcoming talk I'll be giving at SES Standards Engineering Society, in Boston. During the course of researching synchronous and asynchronous document editing software, I found an interesting reference to a 1945 article in Atlantic Monthly describing a microfilm library, the memex, and you will have to read this yourself to understand Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-57165605062585158132010-04-18T19:29:00.001-04:002010-04-18T19:32:30.567-04:00StudioEISMuseum Figures are sculpted for museums and public institutions around the world. Our good friends at StudioEIS have a wonderful website in Flash which showcases not only their museum figures but also many great pieces from their extensive portfolio.
Used to great effect by museums and exhibition designers, museum figures impact the visual stories museums create. StudioEIS has been creating Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-47274190996018374832010-03-01T13:12:00.000-05:002010-03-01T13:12:15.065-05:00Find Out More About SEMPO Emerging Technologies CommitteeSEMPO Emerging Technologies Committee is a forum for SEMPO members to share information about search as it relates to new platforms like mobile, voice and interactive television.
Open to participation from all SEMPO members, the Emerging Technologies committee is looking for participants with experience in new and emerging technologies.
SEMPO Emerging Technologies Committee is a Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-13846653592653408442010-02-23T13:32:00.001-05:002010-04-22T15:29:48.026-04:00Relearning Semantics from HumansSo many people ask me how to optimize a page for search. What are the fundamentals? There are so many articles and blog posts on the fundamentals, but for starters I'd recommend reading the SEO guidelines directly from the main search engines. Google has great SEO advice on their site. Lycos, Yahoo and MSN have SEO advice too. Google's basic instruction is to make the page useful Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-28426466545900311072009-12-23T09:34:00.003-05:002009-12-23T09:44:04.655-05:00The Science of Managing Search AdsA colleague forwarded me an article about Google AdWords from the NY Times. I especially liked this part, "For more than one million businesses, Google’s search advertising system is like a hose inundating Web sites with traffic. Managing it effectively, though, is as much art as it is science. It requires a mix of analytics and gamesmanship, a combination of skills that has become vitally Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-39132897391975919022009-05-22T08:18:00.002-04:002009-11-20T13:59:57.613-05:0010 Things You Can Do with Social Media and Some Common PerceptionsHere are 10 things you can do with social media:• join a group or invite people to join a group• post a news item or job to LinkedIn• write a blog article• tweet• post a blog comment• mine leads, find information• read comments• respond to comments• post a video• make connections with other peopleIn the last two years I’ve heard many objections to social media. Here are some common perceptions Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-17517442240343337302009-03-29T14:42:00.002-04:002009-04-17T07:43:10.132-04:00Entity is An Authorized Verio Hosting ResellerUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-3769806668482641072009-03-26T07:53:00.003-04:002009-03-26T07:58:24.261-04:00Quantifying ROI on Advertising ExpenseWhen measuring ROI on advertising, we should look at immediate sales revenue plus the longer term benefits to branding. How do you determine ROI on advertising expense or what should you expect from a marketing campaign? These are deceptively difficult questions because a buyer makes decisions based on awareness of a company or its products that likely was built by multiple contacts over a periodUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-67538676844944105212009-03-14T11:28:00.005-04:002009-03-14T12:04:39.568-04:00Original Art and BackupsA small accounting firm called one day because a hard drive crashed. The caller said that years of work had been lost and wanted to know if it could be recovered. Yes, we'd send it to a data recovery firm, they'd open the drive in a cleanroom and probably recover upwards of 95% of the data. It would be around $5,000.And the moral of the story is that you should keep multiple backups of critical Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-89593158135037104342009-03-12T17:57:00.003-04:002009-03-27T07:38:47.405-04:00Listen to Your CustomersMy law professor taught me one of the most important lessons ever, "listen to people who disagree with you." It's as relevant to law as it is to product development.New product ideas are constantly coming to my attention. Someone has an idea and devises a market for it. Unfortunately, a lot of times it works better if the market tells you what it wants and the product development teams go about Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6537532282277088817.post-70666543379761740642009-03-12T13:58:00.003-04:002009-03-12T18:11:26.910-04:00Search Optimization TipsSearch optimization comes down to the content on the page. So when designing a website, it's helpful to keep in mind a few search optimization tips. Keep the most important words up front, make important keywords the subjects in the first sentence, put keywords first in the paragraphs. Don't use articles and pronouns like "them", "him", "the" and use nouns instead if you want to emphasize the Unknownnoreply@blogger.com0